Take a look on World Cancer Day campaigns and how different cultures react on a problem that kills millions of people every year.
World Cancer Day takes place every year on 4 February and is the singular initiative under which the entire world can unite together in the fight against the global cancer epidemic.
Worldwide 726 activities (and the numbers are growing) are planned for World Cancer Day.
This year the campaign puts the focus on the neighbors: partners, parents, children, relatives, friends or neighbors who care for someone with cancer. Also on their lives the disease has a huge impact.
Worldwide, breast cancer is the leading type of cancer in women, accounting for 25% of all cases.
CHINA – Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. In China, Komen focuses on educational, awareness, and scientific activities to drive community mobilization and engagement in collaboration with Chinese partners. Komen and partners in China, V-Med, also led training sessions using Komen’s peer-education Pink Roses – Breast Health and Cancer Community Education Toolkit during 2016 – which reached 4,355 women.
BRAZIL – Given the fact that February 04 is a date very close to the beginning of the famous Carnival of Rio, with a strong appeal to the whole population the campaign will start with focus on the myth “Getting Cancer Is My Fate”.
The aim of the campaign is to create a link to the most popular event in Brazil, with the main approach focused on the myths and truths about the cancer theme, embracing the possibility of spontaneous media. During this period, many partygoers are exposed to risk factors for cancer, such as sex without condoms, sun exposure, alcohol or sugary soft drinks abuse, smoking and poor, greasy diet.
MIDDLE EAST – Global cancer rates have increased significantly since 1990, but the average disease incidence is considerably higher in the Middle East than in any other part of the world. According to WHO, the number of cancer cases in the Eastern Mediterranean region, which includes the Middle East, could rise to 961,098 by 2030. This means that as many as 400,000 people in the region will die from cancer every year.
Do you have any plans to mark #WorldCancerDay 2017?
Show the world #WeCanICan take action against cancer by adding your activity to the #MapOfImpact www.worldcancerday.org/map