Last month in a brief press release Heineken confirmed rumors in the market that the brewer was talking with Japan’s Kirin about a possible acquisition of the Brazilian operations of its rival.
Now the acquisition of the current leading 3 of the Brazilian market came into effect, Heineken’s market shares has doubled from 9 to 18%.
“Brazil was the last blind spot of Heineken in the world”. analyst Corné van Zeijl said.
According to Japanese newspaper Nikkei estimated it would cost about $ 870 million suspended from the transaction.
Heineken takes over Brazilian brewer for about 664 million euro. Heineken believes in the future that the market of especially premium beers in Brazil will grow.
Furthermore, the Brazilian economy is in recession. The country has 205 million inhabitants.