Notícias

What is Brazil’s agricultural influence in BRICS 2017?

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Agriculture ministers from BRICS (2017) countries underlined cooperation and the importance of food security on the 7th meeting ended last Saturday in China. The ministers agreed to promote multilateral coordination and guard against protectionism, according to the final declaration, a blueprint for future cooperation. Brazilian Agriculture minister, Blairo Maggi, highlighted the commitment of Brazil’s agricultural influence to intensify trade within the countries that belong to the bloc.  Since its inception, the BRICS countries have expanded their agenda to include several global concerns including agriculture, outer space, social welfare, internet security, […]

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Desafios culturais formam o eixo da comunicação globalizada – Conheça a diferença entre multicultural, intercultural e cross-cultural?

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Português EnglishCom a globalização, a área de comunicação tem o desafio de estabelecer estratégias, nas diversas instâncias de atuação das empresas multinacionais, para criar de forma eficaz a percepção da sua imagem de acordo com as culturas dos países onde estão instaladas. Outra situação fácil de visualizar em um mundo globalizado: reuniões em empresas com a participação de pessoas de diferentes países e, assim, de diferentes culturas. Dentro desse cenário, como deve ser a comunicação de um executivo? Como evitar distorções e problemas de significado? A Focus Communications, consultoria de […]

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O populismo avança no Brasil, avalia eurodepurado

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Português English“O Populismo no Brasil deverá crescer se considerarmos quem ganhou as eleições municipais nas três principais cidades brasileiras”, disse o eurodeputado e presidente da Delegação do Brasil no Parlamento Europeu, Paulo Rangel, em debate nesta quinta-feira, 17/11, no Parlamento Europeu, em Bruxelas. Na avaliação de Paulo Rangel, no Rio de Janeiro ganhou Crivela, um bispo da igreja evangélica e um indício de que a Igreja começa a se posicionar para as eleições presidenciais, que acontecerão em 2018.   Em São Paulo, João Dória é um empresário, que teve programa […]

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Intercultural Training and Focus Communications at Jornalistas & Cia.

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Português EnglishNa edição 1.074 da publicação semanal, a Focus Communications e a jornalista Samla da Rosa foram destaque pela experiência em interculturalismo e comunicação com a Europa. Veja a notícia. The Jornalistas & Cia is a newsletter from Jornalistas Editora, and have an achieve of 55,000 readers. Its mission is to show the most important headings in the newspaper market and in corporate communications.                                                     […]

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26

Sep, 2016

Brazil and its secrets – how cross cultural communication is important to your company

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Português English‘Festival do Peixe de Barreiras’ , Itaituba, on the edge of Rio Tapajos (Para). FOCUS organizes cross cultural communication training for executives, traders and human resoursces managers. We work with an academic team with experience in private companies. We especially help Brazilian Companies with plans to expand their businesses internationally or foreign companies who wish to establish themselves within the different Brazilian States. (FOCUS is reporting from there in September). **** The Brazil is a country of very diverse and distinct cultures. To work and to move around its […]

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20

Jul, 2016

Today is the Biscuit Day in Brazil

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Português EnglishToday is the “Dia do Biscoito” (Biscuit Day) in Brazil, a date which is already known as the International Friends Day. Have you noticed how biscuits and friendship just fit together? Friends always show up when we least expect and when we need them the most. And so do Biscuits! You share happy and sad moments with your friends and when you just want to enjoy life, there they are! They give you strength to face challenges and to enjoy the good moments in life. A true friend is […]

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17

Jun, 2016

International Investors bet on the quality of Brazilian Companies

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*Samla Da Rosa e Silva Mesquita             The last annual report by the Dom Cabral Foundation released the top ranking of Multinational Companies based in Brazil, with the underlining research based on each companies’ strategy towards internationalization. The United States of America was listed with the highest numbers of companies based in Brazil, followed by Argentina, Mexico, Colombia, and Chile. About 53% of companies opened their business in 2014, while 6.4% left the country in this same period. The strength and quality of products nowadays is what is really striking […]

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25

May, 2016

Political turmoil and the image of Brazil after the President’s suspension

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*Samla Da Rosa e Silva Mesquita               Brazilian eyes are on the impeachment procedure against Dilma Rousseff and its Government and the European press have many different ways to tell the information to its readers. President Dilma Rousseff has been suspended for 180 days and will face a trial. During an over 20h session in the Senate, there were more votes than necessary to confirm the continuation of the impeachment procedure (55 votes in favor versus 22 against). Chairman Michel Temer will try and demonstrate in the coming months […]

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12

May, 2016

Strategy and expertise are key for becoming an online influencer

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*Samla Da Rosa e Silva Mesquita   Becoming an influencer on Linkedin, Twitter or Facebook is not an easy task and this is why being the new go-to person requires expertise and strategy. Influencers are the people others come for advices and is seen in the network as authority. But what makes you an authority? In the endless stream of information out there, how can you make the difference? Here below few key-tips to become the next influencer:   #1 Be seen: There is no better way of becoming an […]

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12

May, 2016

Teams on their way to Rio and campaigns inspired with a brazilian flavor

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*Samla Da Rosa e Silva Mesquita   Brazil will be the first country in South America to host the biggest sporting event on the planet. The Olympic Games will take place in Rio de Janeiro starting August 5th. Movement, innovation and Brazilian flavors are the three approaches Brazilian organizers will bring up in the Rio 2016 Olympic torch, which will cross Brazil from North to South under the eyes of the world. Inspirational Brazilian brand is already in the center for marketing campaigns and some teams are exploring its qualities. […]

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