Notícias

20

Jul, 2016

Today is the Biscuit Day in Brazil

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Português EnglishToday is the “Dia do Biscoito” (Biscuit Day) in Brazil, a date which is already known as the International Friends Day. Have you noticed how biscuits and friendship just fit together? Friends always show up when we least expect and when we need them the most. And so do Biscuits! You share happy and sad moments with your friends and when you just want to enjoy life, there they are! They give you strength to face challenges and to enjoy the good moments in life. A true friend is […]

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17

Jun, 2016

International Investors bet on the quality of Brazilian Companies

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*Samla Da Rosa e Silva Mesquita             The last annual report by the Dom Cabral Foundation released the top ranking of Multinational Companies based in Brazil, with the underlining research based on each companies’ strategy towards internationalization. The United States of America was listed with the highest numbers of companies based in Brazil, followed by Argentina, Mexico, Colombia, and Chile. About 53% of companies opened their business in 2014, while 6.4% left the country in this same period. The strength and quality of products nowadays is what is really striking […]

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25

May, 2016

Political turmoil and the image of Brazil after the President’s suspension

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*Samla Da Rosa e Silva Mesquita               Brazilian eyes are on the impeachment procedure against Dilma Rousseff and its Government and the European press have many different ways to tell the information to its readers. President Dilma Rousseff has been suspended for 180 days and will face a trial. During an over 20h session in the Senate, there were more votes than necessary to confirm the continuation of the impeachment procedure (55 votes in favor versus 22 against). Chairman Michel Temer will try and demonstrate in the coming months […]

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12

May, 2016

Strategy and expertise are key for becoming an online influencer

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*Samla Da Rosa e Silva Mesquita   Becoming an influencer on Linkedin, Twitter or Facebook is not an easy task and this is why being the new go-to person requires expertise and strategy. Influencers are the people others come for advices and is seen in the network as authority. But what makes you an authority? In the endless stream of information out there, how can you make the difference? Here below few key-tips to become the next influencer:   #1 Be seen: There is no better way of becoming an […]

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12

May, 2016

Teams on their way to Rio and campaigns inspired with a brazilian flavor

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*Samla Da Rosa e Silva Mesquita   Brazil will be the first country in South America to host the biggest sporting event on the planet. The Olympic Games will take place in Rio de Janeiro starting August 5th. Movement, innovation and Brazilian flavors are the three approaches Brazilian organizers will bring up in the Rio 2016 Olympic torch, which will cross Brazil from North to South under the eyes of the world. Inspirational Brazilian brand is already in the center for marketing campaigns and some teams are exploring its qualities. […]

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11

May, 2016

The end of free media in 2016?

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*Samla Da Rosa e Silva Mesquita   It seems we will start a new era. The end of free media (earned media) in 2016. Trend-watchers advocate for more and more true engagement.   Virtual reality, live campaigns, calls to action, what are the trends that are going to shape the world of communication in 2016?   Relationship Marketing In a world estimated to have 2 billion consumers who own a smartphone in 2016, relationship marketing (RS) represents an opportunity for brands to be connected with their customers and prospects seem […]

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